About José Gaspard
José Gaspard is an SEO consultant and full-stack developer with more than 15 years of experience, based in Mexico City. He has worked with companies such as Google, Canva and PayPal. Since April 2026 he has been IT, Security & Digital Technology Manager at Basher Agency and its video production company B.CONTENT, where he runs SEO and technology, and he leads Share of Voice, AI and SEO for Warner Play Latino (Warner Bros. Games).
He studied at UPC, Universidad de Piura and Platzi, won the Oracle for Startups programme and was a keynote speaker at Warner Play Latino 2026. His specialities are technical SEO, measurement with Search Console data and visibility in ChatGPT and AI Overviews.
At Scorely he signs the analysis pieces and match previews: no-margin implied probability from the odds, tables and statistics for each match, calculated with Scorely's published methodology. Every story he signs cites at least two sources from different outlets and follows the editorial policy.
Expertise
- Implied probability from odds
- Sports data analysis
- Technical SEO
- GEO (Generative Engine Optimization)
- Search Console
- Web development
Stories signed in this edition
Preview
MLS
FC Cincinnati vs. D.C. United on October 21 at TQL Stadium
FC Cincinnati (36 points) host D.C. United (33 points) on October 21 at 7 p.m. at TQL Stadium, with Apple TV listed to watch.
José Gaspard ·
Preview
Champions League
Napoli host Bodo/Glimt in the Champions League on Oct. 20 with Allegri under pressure
Napoli, with 0 points, host Bodo/Glimt in the UEFA Champions League at 15:00 ET on Oct. 20 as Allegri faces scrutiny.
José Gaspard ·
PreviewChampions League
Manchester City host AEK Athens at the Etihad in Champions League
Manchester City host AEK Athens at the Etihad on October 20 in the Champions League, with Haaland rested and both clubs on 3 points.
José Gaspard ·
PreviewChampions League
Liverpool vs. Villarreal preview: Champions League clash at Anfield
Liverpool, on 6 points, host Villarreal, on 3, at Anfield on October 20 in the Champions League, with lineup doubts over Wirtz.
José Gaspard ·
PreviewMLS
Philadelphia Union host Charlotte FC at Subaru Park on Saturday at 2:30 p.m. ET
Philadelphia Union host Charlotte FC at Subaru Park Saturday at 2:30 p.m. ET, with both clubs able to clinch a playoff spot.
José Gaspard ·
AnalysisMLS
Nashville SC leads MLS standings with 66 points after matchday 29
Nashville SC leads MLS with 66 points after matchday 29. Inter Miami CF has 52 in the East and Vancouver Whitecaps have 52 in the West.
José Gaspard ·
PreviewMLS
New England Revolution Host Seattle Sounders in High-Stakes MLS Matchup
New England Revolution host Seattle Sounders FC at Gillette Stadium on 2026-10-10, battling for vital MLS playoff positioning.
José Gaspard ·
Preview
MLB
White Sox vs. Guardians ALDS Game 3 preview: Chicago can clinch at home with openers Newcomb and Espino
The White Sox lead Cleveland 2-0 and host Game 3 Wednesday at 4 p.m. ET at Rate Field. Both teams start openers: Sean Newcomb and rookie Daniel Espino.
José Gaspard ·
PreviewMLB
Rays vs. Yankees ALDS Game 3 preview: Tampa Bay one win from the ALCS, Max Fried starts in the Bronx
The Rays lead the ALDS 2-0 and can clinch Wednesday at 8 p.m. ET at Yankee Stadium. Nick Martinez faces Max Fried with New York's season on the line.
José Gaspard ·
PreviewMLS
Whitecaps at LAFC preview: West leaders visit a struggling LAFC under interim coach Xavi Tamarit
Vancouver (50 pts) visits LAFC (41 pts) on Saturday, Oct. 10, at 10:30 p.m. ET. LAFC has one win in its last 10 MLS games and a new interim coach.
José Gaspard ·
AnalysisMLS
MLS standings: Nashville rolls, Vancouver leads the West as the playoff race tightens
Seven games left for most MLS teams: Nashville tops the East with 60 points, Vancouver leads the West with 50 and three teams share 9th in the East.
José Gaspard ·